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While it is not essential that a logo have something written in, it is important to choose the right font size and font type. For slot deposit pulsa example, a logo that is written in children's handwriting cannot be used by an insurance company. A font that is more traditional for a daycare center can use an older English font. Use of the appropriate fonts matters a lot in logo designing.
A creative logo design can help you reach your target market. A logo is essential for promoting a business' marketing purpose. Your logo should be attractive to consumers. It is the logo that draws people back to your company over and over again. The logo must be unique and represent the product.
While simple images are often the best logos, it is important to remember that words, initials, and single letters are all images. They can be memorable logos if they are used in the right font and with the right color. Examples of great logo design using words include 'FedEx' (with its hidden, subliminal arrow) and Microsoft. It is important to keep images and text logos appropriate. Bright colors and cartoon fonts don't suit a law company, while muted colors and text work well for a toy-store. Color is important. The public associates diet drinks with silver and light blue, and green products and products with green. A good logo design should be able to translate the logo in black and white just as well as in color.
The logo must look as good in different sizes too. Let your designer know where you plan to use it - apart from office stationery, websites and advertisements - you may want to use it on gifts as well. He will make sure that your design looks good on a billboard and keychain.
Avoid complicated logos unless there is an alternative logo. Usually, a logotype which you can use on different media. Some logos that have complicated designs look bad when reproduced on fabrics or embroidery. In such cases, it is a good idea for designers to have an alternative logotype or text-based design.
Tag lines are great for branding purposes but please do not include them in your logo design proper. Your logo text or logotype should always be the only text included in your logo design.
If you like the thought of using the company name or initials, ask your designer to make a few sketches of those, as well. It should be easily readable and clearly legible. It's tempting to use a complex font or intricate typography. But it could look like a smudge, or even be difficult to read when reduced to a visiting card. Take a look at IBM, which is distinctive and easily readable, or Subway - a neat piece typography.
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